Why is it so hard to buy a new bike?

Why is it so hard to buy a new bike?

There’s no better way to say it than with a photo of a bike in its original packaging.

And while the first year of this century has seen some fantastic, well-built new bikes emerge, there are some things we just can’t do.

We can’t take a picture of it on our smartphone or tablet.

And even though we can look at the details, we can’t touch it.

But we can still get a sense of what the bike’s made of, and how it fits in with the surrounding area.